2. Developing a Mobile Media Marketing Strategy – Smartphones are not a Passing Fad!
John Leininger
Thursday, Feb. 18 • 10:30–11:45
People are getting confused about the message when we argue if QR codes are dead or whether an embedded image is more effective to link the consumer from print to the Internet. There are lots of options and the real point is that smartphones are here to stay. People are becoming more dependent and integrating them into every part of their life, and we have an opportunity to capitalize on this. Being successful with Mobile Media is all about the marketing strategy—whether using a QR code, a Digimarc, Clickable Paper, a Snap Tag, etc. to link print to the Internet. You need a plan. These are only tools used to engage the customer.
The session covers best practices of using various applications to interact with Smartphones and the marketing strategies required to create a successful marketing campaign. Learning when and how to best use a mobile app to engage the customer is not rocket science, but it is a bit more difficult than just converting a URL to a mobile optimized site or linking the customer to a YouTube video. It still comes down to marketing with an action plan and a timeline.
The session demonstrates how to work with various mobile apps, discuss marketing strategies, how to monitor and track results to show relevance & value to the customer, and present a template for a marketing plan for success. As in most things we do in life, it is not just what you do that matters, it is how you do it that determines success or failure.
You will learn:
• To create a mobile media marketing strategy template, action plan, and timeline
• To identify the tools you need to be successful, and how you can develop a mobile media marketing campaign
• Methods for tracking and reporting the results of mobile media campaigns
• A variety of mobile media trigger applications used to integrate the message with the printed piece
• Where to find case studies and reports on successful mobile media campaigns
11. How the Internet is Changing the Way Sales People Prospect
John Leininger
Thursday, Feb. 18 • 2:00–3:15
Sales prospecting is changing. Tools like LinkedIn, MarketLine, ReferenceUSA, Mergent Online, Sales Genie, and infoUSA are changing the way we find leads. With the proper background, sales reps should be able to get their foot in the door to more qualified companies than ever before. Learning the new role of sales prospecting is also tied to understanding the marketing implications of serving a customer.
Clemson has started teaching a new sales class on prospecting for marketing service providers. Learning where to go is as important as learning what you need to look for. Some services are free and some are paid. Learning where the value is determines the level of ROI you can expect.
This seminar also focuses around vertical markets and the strategies to understanding the needs of the customer and consumers. Today, vertical market analysis is much easier than what sales representatives had to do in the past, the amount of data collected today is giving all of us an opportunity to find what is happening inside virtually every vertical market.
You will learn:
• Which online resources are available in libraries and for purchase
• Strategies on how to use social media to prospect and develop a plan for approaching a customer
• How to create a social media presence that sells your company’s value
• Where to find resources to develop a vertical market strategy
How to purchase data for your company or for your customer
19. Building a Sustainable Sales Organization
Kate Dunn
Friday, Feb. 19 • 10:30–11:45
Failing to plan is planning to fail. We’ve all heard it before and yet most companies in our industry have loose or non-existent plans to manage their sales organization. Whether one rep or fifty, winning companies have thorough plans that help them find new business, sign new accounts and achieve their sales goals. Learn how to manage your sales organization now and build a foundation for future success.
You will learn how to:
• Align the goal of the sales organization with your business goals and sales compensation plan
• Build performance and developmental goals
• Establish a sales management structure that drives performance and develops sales talent through coaching
26. Marketing Services: The Next Big Thing
Kate Dunn
Friday, Feb. 19 • 2:00–3:15
InfoTrends Study data has found that companies growing by more than 10% per year see more of that revenue from value-added services than their competitors. These growing companies have figured out how to sell and deliver profitable services that help their customers achieve critical marketing objectives and grow their companies. Keep your finger on the pulse of emerging technologies that can help you add value to current applications and develop new revenue streams. This session will help you learn what the next big thing in marketing services is and how you can capitalize on the technology to grow your business.
You will learn:
• Technologies that improve print’s position as the gateway to engaging customer experiences.
• New ways to use mobile barcodes, augmented reality, NFC tags, and tools for repurposing content for mobile devices to improve customer engagement
• Examples of campaigns that enhance print and unite it with digital media
• The importance of automating the process to improve service and reduce costs
• How print service providers can get in the game
February 18-20, 2016
Miami Beach Convention Center
Miami Beach, FL
HELPFUL LINKS:
Floor Plan / List of Exhibitors
International Buyer Program (IBP)
Visa Letter of Invitation
A Visa Letter of Invitation can only be requested by registering online for GOA. Once you are logged into the registration page, you can request an electronic copy that will be emailed to you with your confirmation once the registration process is completed.