Sell More with Heat Transfer Foils
Mark Schwarb
Thursday, Feb 16 - 8:30AM - 9:15AM
Sponsored by stahls.com

Metallic and foil finishes are extremely popular in apparel design but can be intimidating to create. This class will help you feel confident adding heat transfer foil as part of your product offering. Join us to learn about CAD-CUT® Adhesive and Heat Transfer Foil in this focused and content-packed session for vinyl cutter owners.

In this class, you’ll learn:

• The basic principles of using foil with CAD-CUT® Adhesive for vinyl cutting
• Tips for accuracy in printing single color foil
• How to create multi-color foil finishes, including distressed designs and predictable patterns
• Steps and techniques to mix foil with other heat transfer materials
• How to calculate cost for foil printing to establish selling prices

Printing Packaging
Sara Shumpert
Thursday, Feb 16 - 9:30AM - 10:15AM
Sponsored by packagingschool.com

This course will overview the different printing methods such as flexography, lithography, gravure, screen printing, and digital printing. You will learn how these processes impact your packaging cost and quality. We will tie in the graphic development workflow including color management strategies, artwork generation, pre-press workflows, plate making and going to print - colors, roll and sheet stock technical specifications, timelines, budgets, and tips & tricks from industry veterans.

Choosing the Right Synthetic: What You Need to Know
Chris Taylor
Thursday, Feb 16 - 2:00PM - 3:15PM
Sponsored by rpp.ricoh-usa.com

In this session, we’ll dive into all-things-synthetic, providing an overview on everything you need to know about printing on synthetic materials and how to make the best decision on which to choose for your particular application. We’ll explore the various types of synthetic materials available for printing, the characteristics of each, which applications are best suited for them, the vertical markets ripest for such output and the cost factors involved.

Making Money with Personalization
Mark Schwarb
Friday, Feb 17 - 8:30AM - 9:15AM
Sponsored by stahls.com

There is big opportunity in personalized products. Personalization through monogramming and name drops can be seen on everything from T-shirts and bags, to head wear and shoes. As the growth and popularity of personalized items continues to climb, heat transfers open your business up to printing more items and finishes than ever before.

In this class, you’ll learn:

• How to create common styles of monograms and where to find fonts
• How to easily add personalization on a variety of items using a heat press, vinyl cutter, and CAD-CUT® heat transfer vinyl
• The best heat transfer technologies available for creating personalization

Printing Packaging
Sara Shumpert
Friday, Feb 17 - 9:30AM - 10:15AM
Sponsored by packagingschool.com

This course will overview the different printing methods such as flexography, lithography, gravure, screen printing, and digital printing. You will learn how these processes impact your packaging cost and quality. We will tie in the graphic development workflow including color management strategies, artwork generation, pre-press workflows, plate making and going to print - colors, roll and sheet stock technical specifications, timelines, budgets, and tips & tricks from industry veterans.