Wondering if pre-show marketing is worth it?
Take a look at these stats according to CEIR*:
• FACT: 76% of attendees arrive at the show with an agenda.
• FACT: Attendees spend quality time with 26 exhibitors at a show.
• FACT: Half of these 26 exhibitors scheduled these appointments in advance.
• FACT: Direct mail motivates 53% of previous show attendees and 29% of newcomers to visit your booth.
• FACT: The frequency of mailings increases booth attendance - Your first mailing will get a 25% response but sending three mailings to the same audience will increase your response rate to 75%.
• FACT: 33% of attendees visit a booth in response to an ad.
• FACT: Exhibitors who advertise attract 56% more attendees than those who do not.
• FACT: The #1 way to attract a customer to your booth is with an invitation.
• FACT: 90% of attendees use exhibitions as the #1 source of purchasing information.
- Invite clients and prospects, plus schedule appointments in advance through the easy-to-use Exhibitor Emails. Exhibitor Emails is free to exhibitors and allows them to send multiple Free Expo Pass email blasts before the event to their company’s client and prospect list.
- Plan to send one or more mailings to your clients and prospects inviting them to the show using the FREE custom Expo Pass provided.
- Include your participation in GOA on your website and in your advertising (logos and ads available on our website)
Here are even more marketing ideas:
Skyline Trade Show Tips