GOA 2014
Miami Beach Convention Center
Miami Beach, FL
Miami Beach, FL
Keynote
Where Will Your Profits
Come from Tomorrow?
THURSDAY, FEBRUARY 27 • 11:00-12:00
As we look into the future of communications and how we will generate increased profit there are two ways to make it happen. Cut costs and sell more. Selling “for more” has an even greater appeal. But how can we make the sale and charge more when most customers are asking for discounts?
During this keynote Peter Muir, president of Bizucate, will take you through two focus areas you can use to identify potentially profitable avenues for your organization in today’s marketplace.
Initially we will discuss how to Absorb an Industry. Knowing more about what an industry does, who they do it for, how they do it, why they do it and where they’re going can help us target particular organizations and approach them with ideas that can make their organizations more efficient and effective at what they do.
Next we will cover Developing Killer Apps and Services that delve into the details of what can be created and offered to key verticals and specific organizations. Improved response rates and increased ROI are integral parts of Killer Apps and Services but there’s so much more we can discuss.
These business development efforts can not only differentiate you from your competition but could also pave the way to charging more for what you can do!
SEMINARS IN ENGLISH
SEMINARS IN SPANISH
Come from Tomorrow?
THURSDAY, FEBRUARY 27 • 11:00-12:00
As we look into the future of communications and how we will generate increased profit there are two ways to make it happen. Cut costs and sell more. Selling “for more” has an even greater appeal. But how can we make the sale and charge more when most customers are asking for discounts?
During this keynote Peter Muir, president of Bizucate, will take you through two focus areas you can use to identify potentially profitable avenues for your organization in today’s marketplace.
Initially we will discuss how to Absorb an Industry. Knowing more about what an industry does, who they do it for, how they do it, why they do it and where they’re going can help us target particular organizations and approach them with ideas that can make their organizations more efficient and effective at what they do.
Next we will cover Developing Killer Apps and Services that delve into the details of what can be created and offered to key verticals and specific organizations. Improved response rates and increased ROI are integral parts of Killer Apps and Services but there’s so much more we can discuss.
These business development efforts can not only differentiate you from your competition but could also pave the way to charging more for what you can do!
SEMINARS IN ENGLISH
SEMINARS IN SPANISH
Peter MuirPeter Muir is an entrepreneur, educator, marketer, motivator, author and student. For over 20 years, Peter has worked within the graphic communications industry in a variety of capacities: as an educator, researcher, consultant and printer. As a major proponent of the pursuit of profitable knowledge, Peter has developed educational programs and consulting projects that help companies with their strategy planning, business exploration, workflow analysis, marketing initiatives, sales approaches and operational effectiveness. He’s the author of the Preflight Pocket Primer, a customized sales course: Finding Your Profitable Future and the Print Providers Guide to Social Media.
As the president of Bizucate Inc., Muir has created an internationally recognized company built on solid strategies of business education and profitable growth. Peter and his team enjoy the process of learning about each opportunity and developing the best strategy for growth and success tailored to each client by employing a practical skill building approach. He is often requested to speak and create workshops at national and international locations related to strategic direction, business development, new media communication methodology and services as well as marketing and workflow analysis.
Muir holds a Master of Science in Graphic Arts Publishing from Rochester Institute of Technology and is committed to people, education and technology, linking them together to form successful businesses.
Peter Muir | pmuir@bizucate.com | 215 234 4498
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